Blar i BI Open på forfatter "Ji, Xinran"
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Using Bayesian Linear Models and Deep Neural Networks for Decomposing the Performance Effect of Promotion
Ji, Xinran; Binh Duc, Le (Master thesis, 2022)Price promotions can drive up short-term sales substantially. To establish whether and how a business can truly benefit from a price promotion bump, previous research has proposed multivariate linear regression models ...